How to Turn Up Without Getting Turnt
A Luxe Mocktail Recipe Guide
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Founder Profile
DeAngelo
Dannard
Entrepreneur · Author · Publisher
DeAngelo Dannard is an entrepreneur, author, and publisher with an instinct for turning ideas into something tangible. His work spans business, culture, lifestyle, and the observations that usually live just beneath the surface.
He is the founder of Annaleicia's Beauty Bar, a Detroit-born beauty and publishing company now expanding toward a physical flagship in the city.
His writing follows the same philosophy as his business ventures: question the obvious, follow the idea, and build something from it.
“He doesn't write from the sidelines. He writes from inside the experiment.”
On Building
Ideas are cheap.
Building them is different.
For DeAngelo, writing and entrepreneurship come from the same place: curiosity followed by action. An idea is worth exploring, but eventually it has to leave the notebook.
Whether the result becomes a book, a brand, or a physical space in Detroit, the process stays remarkably similar—ask better questions, challenge the obvious answer, and keep building until the idea becomes real.
A Few Questions
DeAngelo, Briefly.
What's something you spend too much money on?
“Food. Easily. I'll debate a $12 subscription for three days and then spend $70 on dinner without thinking about it.”
What's a completely unnecessary luxury you've gotten used to?
“Not driving. Once somebody else starts doing the driving, it's surprisingly difficult to volunteer for the job again.”
What's your most toxic trait?
“I can turn almost anything into a business idea. We could be having dinner and I'm already calculating the margins.”
What's something people would be surprised to know about you?
“I'm actually pretty simple. Give me somewhere comfortable, good food, something interesting to work on, and leave me alone.”
The Collection
Published Works
The A–Z of Elevated Mocktails
A Luxe Fruit-Forward Recipe Collection
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Stop Drinking Boring Coffee
A Luxe Guide to Coffee Mocktails & Elevated Brews
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Building Annaleicia's Beauty Bar.
The Beauty Bar isn't only a publishing identity. DeAngelo is developing its physical Detroit home as the next stage of the brand—a place where beauty, independent entrepreneurship, and creative business can exist under one roof.
The project reflects the same idea behind the books and editorial work: build the platform, create the environment, and give good ideas somewhere to grow.
“Some ideas belong on the page. Others need an address.”
Beyond the Books
Edit Plus
DeAngelo is also the founder and publishing force behind Edit Plus, the editorial platform within Annaleicia's Beauty Bar bringing together original books, essays, and distinct voices across beauty, culture, lifestyle, and modern life.